UPDATED APRIL 2006!
some details about the

ROUND UP USA

 

APRIL 7 , 2006–PHILADELPHIA

Greetings: This year's ROUND*UP USA is the 4th edition. We will have a great selection of old and new folder bikes.

Here's the latest list of compact bicycles we expect to have on display:
Airnimal (bikes for test rides_
Dahon (bikes for test)--including the new Hon Solo, Hammerhead and more.

Brompton Bicycle Ltd. (bikes for test--INCLUDING NEW Ti MODELS)
Bike Friday (bikes for test and materials)

Moulton (we plan to have several available for test)
Swift Folder (founder and inventor with bikes, materials. lecture-demo)

GoBike (bike for test)
Pacific Cycles Taiwan (Birdy bikes and materials)
Xootr Swift Folder (Inventor and founder will be showing his latest)

Strida (bikes for test)

Ritchey Designs (NEW Breakaway racing folder for test)

 

NOTE: most speakers will be mid-morning on Sat or Sun. this will allow time for rides and especially, to check out the BIKE EXPO at the US Pro Cycling Championships on Sunday, June 5.

VENDORS WANTED!
If you have a folding or compact bike, or make accessories, parts or other items you think would be relevant to this event, do please contact us ASAP. Email mcget@aol.com and let us know of your interest.

REGISTRATION:
This time, vendors can show their bikes for FREE-- with some limitations. Do email mcget@aol.com

GENERAL INSTRUCTIONS TO VENDORS:
See Getting to Trophy Bikes and Where to Stay for useful info. It has been slightly updated, but NOTE no hotel discounts have been arranged this year--we tried, but got little cooperation. Note also that hotel occupancy rates are very low in Philadelphia, so feel free to bargain for the best price.

THE VENUE:
Trophy Bikes is a first-floor, basic bicycle shop–not a convention center, so space will be at a premium. We will be clearing an area for display amd activities, and will provide brochure/catalog space. Banners and other materials are welcome, but it's unlikely that there will be space for tables or fancy display structures. If you have stands that will support one bike over another, they will be useful! Weather permitting, additional space will be provided on street, close to the front of the shop. Some of the workshops and lectures will be probably moved to a local gallery/lectures space about one block away.

SHIPPING:
If you can ship bikes to arrive before May 25th, this would help make load-in and display go more smoothly. We would like to make bikes available to be photographed by the press. Please let us know what day you plan to arrive and if you're sending bikes early or arriving with bikes. We hope you can send bikes early (as early as mid-May). This will help us plan display and publicity efforts. Trophy mechanics plan to assemble, troubleshoot (don't forget manuals!), display and make any early-shipped bikes available to the media in advance. Ditto for brochures, banners, videos, etc.

MERCHANDISE, TEST RIDES, ETC.: Trophy will make every effort to keep merchandise safe, and to protect vendors. All attendees will be asked to sign waivers, and anyone wishing to test ride bicycles will be asked to wear a helmet, provide credit card/ID, and sign a waiver.

SALES:
All merchandise provided is assumed to be for sale unless marked otherwise. All vendors' bikes are assumed to be available for test rides and sale unless specifically marked DISPLAY ONLY, or NOT FOR SALE. While deposits may be taken in advance, all merchandise will be kept on display through noon Sunday, June 11th.

All merchandise should be tagged with a retail price, and a listing of the wholesale prices to be paid to the vendor by Trophy Bikes must be provided. Trophy will pay vendors with a company check for all merchandise we sell. If vendors wish to leave merchandise/bikes in Philadelphia, Trophy may at our option:
1) purchase goods at wholesale or other agreed on price
2) store, display and attempt to sell goods for an agreed-on period/price
3) arrange to ship unsold goods back to vendor at vendor's expense.

PROGRAM
All vendors will be listed in the program, with complete contact information. Please send updated contact info, including web and email addresses. If you can attach pdf or jpeg files of your company logo, along with simple line art or photos, these may be used in the program. 10 to 25 words about your folder, small wheel bike or product will be welcome, too.

MARKETING/PR:
Early email and postcard press releases were sent in late 2005 to more than 100 print and electronic media, both general interest and bicycle industry. The largest percentage have gone to North America and the U.K., followed by Europe and Asia, with a smaller number going to Asia, Mexico and South America. The latest issues of A to B Magazine carry announcements and display advertising about the ROUND*UP USA. Electronic stories and calendar listings have already appeared in CenterLines, VeloVision, Bicycle Retailer and BikeBiz UK, Centerlines, and more.

A follow-up mailing went our this March to general and cycling media, inviting their coverage. If you'd like to talk to the media, please include contact names and numbers, and we'll forward them along with our general press releases. If you have story ideas about your company–cycling feats, celebrity customers, manufacturing milestones, local connections to Philadelphia–whatever you think might earn media attention, please tell us!–include facts, figures, dates, names and contact info,

ETC.
All registered vendors will get a list of attendees information after the event ends; this may prove useful for marketing and follow-up. Please do email us if you have any questions and/or to confirm your participation in the ROUND*UP USA.

Thanks!
--Michael McGettigan, co-ordinator, the ROUND*UP USA.

C/o TROPHY BIKES
3131 Walnut Street
Philadelphia PA 19104
215.222.2020
215.222.9092
mcget @ aol.com